By Ori and Ron Brafman. A not so good attempt to copy the success of books like 'Blink' or 'Freakonomics'. the authors go for the very same target market, using the same structure of real life examples, and then trying to come up with underlying principles. The examples are entertaining, but there are no eureka moments, no real value beyond the anecdotal.
Their 'discoveries' are along the lines of: "if you spend a lot of time with someone, like a co-worker, you are more like to establish a friendship or develop a relationship than with someone you don't spend time with". Really? Journalistic geniuses.
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